The pandemic has created a storm in the market. Among the unpredictable thunders and uncontrollable circumstances, one thing that most entrepreneurs are failing to see is that every cloud, dark or stormy has a silver lining. The silver lining of the lockdown has resulted in a high increase in digital consumption.
Why you should promote your brand during the lockdown
Let’s take a look at the numbers;
– Social Media buzz has picked up from 1.6 million in February to 20.3 million in the first week of March
– There is a skyrocketing growth in the average consumption of media Internet usage is up by 89%
Source: Research World
– Digital content consumption is higher than ever before Social Media activity in the country grew 50X in early March
This means that there is no time than right now to use digital marketing and make your brand shine! While many businesses will look for ways to cut costs during these uncertain economic times, the smarter business owners will understand that this is when they need to put in their efforts to gain and maintain a competitive edge. The right digital marketing partner with help you build and sustain a strong brand through the crisis and into the future.
Marketing, or to be more specific, Digital Marketing isn’t all about selling the product, but also selling the idea of your brand. By focusing on tactics such as social media marketing during the lockdown can give help you amplify your brand voice and in turn even have a collateral construction of having a competitive edge in the market once the lockdown has been lifted.
This can be achieved by adapting your current digital marketing strategy to generate awareness. Brand awareness lies at the top of the marketing funnel, and regardless of what you are selling or who you are selling to, this one aspect of marketing is a make it or break it one! Brand awareness campaigns cast a wide net. They let many people know about what you have to offer, and nurture those who are most interested in it. Brand awareness is important because not just because it is the very first step in the marketing funnel, but also because it is a crucial foundation to eventually acquire customers and grow your brand. It helps keep your brand top-of-mind with your audience. If people know your brand, they can become familiar and comfortable with it. Then, when faced with a decision to buy from you or your competitor, they are more likely to buy from you and this could all happen if you focus on your online presence.
With the help of brand awareness, you can also achieve a wide range of business goals, be it short term or long term. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads.
How we can help you promote your brand during the Lockdown
We at Shout It Social strongly believe in walking the talk. We don’t just sound smart but we also do smart by adapting the strategic planning to beautiful execution and bring it to a full circle by monitoring it and apply our findings to the next plan. It sounds easy, but making it sound easy is our job, so you can sit back and just watch the numbers grow! There has to be an upside to partnering with the best digital marketing agency in Mumbai, right?
We specialize in an array of fields that help you take your brand from what it is today to where you want to see it tomorrow. During this lockdown we will use all our digital marketing services to help you grow your brand, here’s how;
– FLAUNT IT
With Website Development: Perfect reflection of your brand
We develop excellent websites that are a combination of amazing user experience as well as a beautiful reflection of your brand and everything it has to offer. A website creates a strong first impression hence it is paramount to do it right the first time. Lucky for you, it’s our forte!
– SHOW IT
With SEO and SEM: Bank on us for your rank
We make your website SEO friendly by analyzing your SEO status and optimizing it with the right keywords that are relevant to your industry. We also do this by creating the right type of content by using blogs and articles. This way you will be easily discoverable by potential customers and it will also help you rank better.
– SHOUT IT
With Social Media Marketing: Create a buzz for you biz
We work on creating a buzz online to make sure that your brand shines by utilizing the power of social media platforms and an integrated social media strategy. By doing so we make sure your brand uses the full potential of each platform. Our skills in video production also help in creating compelling stories that create an impact.
They say that the true character of a person comes out in the time of adversity, shouldn’t that apply to brands as well? The true potential of a brand comes out in the time of adversity and there is no time like right now to unleash your brand potential to create compelling brand awareness messages during the time of lockdown!