Strengthen your Digital Marketing Strategy: The growing importance of websites
Creating a digital strategy might seem like a milestone but it’s just one of the many along the road to success, a journey in which strengthening the strategy is vital! Websites are the most important tool for digital marketing. One of the best ways to do so is to There is a reason website has the word web in it. Websites are a beautifully designed intricate system that is strategically developed to attract the desired clients. For most, the target audience translates to prospective consumers. On the other hand, for our eight-legged friend its prospective dinner. For consumers or dinners, websites are no longer an option but a necessity! It is a display of all the things your brand is good, all in one place. We at Shout it Social believe that if you got it, you gotta FLAUNT IT! And the best way to do so is to partner with the best website development service
Why is the website the most essential tool for digital marketing?
Your website is your digital shop window and everybody loves window shopping. It helps make the purchase so much more informed and more assured! And while ‘just looking around’ customers want to find the information they’re seeking, hence your website should be easy to use. Research by KoMarketing Usability Report shows that once they reach your website homepage, 86% of visitors want to further explore the company’s products or services, and over 64% jump to look at the contact information. Regardless of whether your content marketing strategy, inbound marketing, or outbound marketing strategy, the success (or failure) of it will boil down to the design, prowess, and intuitiveness of the website it draws people towards.
That’s the sum of it – but let’s delve a little deeper into four more reasons why your website is your most important marketing tool.
1. Builds trust
Whether you are selling a product or a service everybody wants to check its legitimacy. Users might find it suspicious if you do not have a website and that might intern affect your credibility. Websites can give your company an enhanced corporate feel and based on what you are selling, you can hire the best web development services. If you don’t have a business website, the tech-savvy customers of today’s day and age may look elsewhere and turn to your competitors. If you are selling products, you can have an e-commerce site or a site that acts as a portfolio of all your products.
2. Love at first (web)site
There is a high probability that people who visit your website might be instantly interested in your offering. Over 90% of consumers claim that the reviews they read online to influence their purchase decisions.
Google, social media sites review sites, and other review sites do host the reviews of your brand, but by having your own website, you can kill two birds with one stone. Considering that potential customers are now looking for you online, including consumer testimonials on your website is an excellent way to impress potential consumers.
3. You can tell your story!
Whether its a dynamic website or a static website, you can be sure to tell your own story by controlling the narrative. Indeed, you cannot regulate what others say about you on social media platforms, but you can influence people’s perception by devising your own story via a business website.
With a one-page website or multiple page website, you can narrate your own story and generate a good brand image. A blog also helps owners get their communications, mission, and personality in front of the target audience quicker than print ads or snail mail brochures.
4. Rank high on google and the consumer’s mind
Around 80% of potential consumers conduct online research before making a purchase. This signifies they go to Google and type in one or more keywords, like “best laptops on sale” or, if they know exactly what they want, “best i5 processor laptops in mid-price range”
In case you don’t have a website for your company, the probability of up on the search engine results page (SERP) is zilch. But if you do have a website, you can optimize it for Google, thereby improving your likelihood of appearing at the top of Google’s results and getting higher visibility with potential clients. Long-tail keywords, meta titles, meta descriptions, etc are some of the few things you can customize on your website to enhance your search engine optimization (SEO).